Consumption Trends in Science and Technology-Based Anti-Aging Products Among Oriental Women: A Systematic Review

Abstract

The global anti-aging industry has witnessed exponential growth, driven by demographic shifts, technological advancements, and evolving consumer preferences, particularly in emerging markets like Asia. This survey paper synthesizes extant literature on consumption trends in science and technology-based anti-aging products among Oriental women, with a focal emphasis on East Asian demographics (primarily Chinese, Japanese, and Korean populations). Drawing on the seminal 2025 report by Yicai Business School and Baique Ling, which projects China's anti-aging market to exceed 1,500 billion CNY by 2026 at a 13.3% compound annual growth rate (CAGR), we integrate empirical findings from over 50 peer-reviewed studies spanning 2010–2025 to critically analyze market dynamics, consumer behaviors, and innovation trajectories.
Key themes include the declining market concentration favoring domestic brands, heightened awareness of skin aging triggers such as unhealthy sleep patterns among 30–40-year-olds, and preferences for biotech ingredients like boswellic acid (Pro-Xylane) and collagen. We employ a systematic review methodology adhering to PRISMA guidelines, incorporating quantitative syntheses (e.g., meta-analyses of preference data) and qualitative thematic analyses to address gaps in prior Western-centric surveys. Findings reveal that Oriental women prioritize efficacy over brand loyalty, with over 70% favoring international premium products yet showing increasing adoption of tech-infused formulations. Sensitive skin subgroups, comprising 58.3% mild cases, demand milder, targeted innovations.
Theoretical contributions extend the Theory of Planned Behavior to cultural contexts, elucidating how lifestyle factors mediate consumption. Practical implications for marketers include strategies for R&D collaborations and digital marketing integrations. Future directions propose longitudinal studies on AI-personalized anti-aging and cross-cultural comparisons. This synthesis underscores the untapped potential in mid-to-high-end segments for domestic brands, amid a market poised for disruption by biotechnology and sustainability trends.